Privacy Policy for AQUAANALYTIC

2. Information We Collect

We collect personal data only when strictly necessary to communicate with you and provide our services. The information we collect includes:

• Contact Forms & Inquiries: When you fill out a contact form or reach out to us directly (via email or phone), we receive details such as your name, email address, phone number, company name, and the contents or attachments of your message.

• Newsletter / Marketing Subscriptions (if applicable): If you subscribe to updates or digests on our site, we collect your email address.

• Technical Data (Log Files): Like most websites, our hosting servers automatically log standard technical data when you visit. This includes your IP address, browser type, Internet Service Provider (ISP), date and time stamps, referring/exit pages, and click data. This information is non-personally identifiable and is used solely for system administration, performance monitoring, and site security.

• Obligation to Provide Data: You are not legally or contractually obligated to provide us with your personal data. However, if you choose not to provide the information requested in our contact forms, we will be unable to respond to your inquiries or provide you with a quote.
  
  

3. How We Use Your Information (and Legal Basis)

We process your personal data based on the following lawful grounds under Article 6 of the GDPR:

• Consent (Art. 6(1)(a) GDPR): To send you promotional emails, newsletters, or marketing digests, provided you have explicitly opted in. You may withdraw this consent at any time.

• Contractual Necessity (Art. 6(1)(b) GDPR): To respond to your direct inquiries, provide requested quotes, or take necessary steps before entering into a commercial contract with you.

• Legitimate Interests (Art. 6(1)(f) GDPR): To operate, maintain, and secure our website, analyze visitor trends to optimize user experience, and detect or prevent technical issues and fraud.

• No Automated Decision-Making: We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.
  
  

4. Cookies and Tracking Technologies

Our website uses cookies to optimize your browsing experience and analyze site performance. We utilize a consent management tool (Complianz) that allows you to control which non-essential cookies are placed on your device.

Our cookies are categorized as follows:

• Functional (Strictly Necessary): Essential for basic website operation and security.

• Preferences: Used to store user settings (such as language preferences).

• Statistics: Used exclusively for anonymous statistical analysis to help us understand website usage.

• Marketing: Used to evaluate advertising performance and display relevant content.

You can manage or withdraw your cookie consent at any time via the cookie banner on our website or through your web browser settings.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal information. We share data only with trusted third parties who support our business operations, including:

• Service Providers: Third-party vendors who manage our web hosting, IT infrastructure, and email services.

• Manufacturing Partners & Suppliers: We may share necessary contact and order details with our international manufacturing partners (e.g., equipment manufacturers) strictly when required for warranty registrations, specialized technical support, or direct order fulfillment.

All third parties act under strict confidentiality and are required to comply with applicable data protection standards.

6. International Data Transfers

Some of the third-party tools and web infrastructure services we use to operate this website (such as hosting platforms, security firewalls, or analytics services) may process data outside the European Economic Area (EEA). Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• The transfer is to a country deemed to provide an adequate level of protection by the European Commission.

• We use specific contracts approved by the European Commission (Standard Contractual Clauses) which give personal data the same protection it has in Europe.
  
  

7. How Long We Retain Your Data

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected:

• Contact Form Submissions & Inquiries: Retained for as long as needed to address your inquiry and maintain standard commercial communication records (or as required by accounting/legal obligations).

• Marketing Subscriptions: Retained until you unsubscribe or withdraw your consent.

• Analytics & Cookies: Retained according to the specific cookie lifetimes defined in our Cookie Banner (typically ranging from a single browser session up to 1 year).
  
  

8. Your Data Protection Rights (GDPR)

Under the GDPR, you have the following rights regarding your personal data:

• Access – You have the right to request copies of your personal data.

• Rectification – You can request that we correct any inaccurate or incomplete information.

• Erasure – You can request that we erase your personal data, subject to legal or contractual retention obligations.

• Restriction of Processing – You can request that we limit how we process your data.

• Objection – You can object to our processing of your personal data based on legitimate interests or for direct marketing.

• Data Portability – You can request a copy of your data in a structured, standard format.

To exercise any of these rights, please contact us at info@aquaanalytic.eu. We will respond to your request within one month.

You also have the right to lodge a complaint with the Lead Supervisory Authority: Data State Inspectorate of Latvia (Datu valsts inspekcija)